Winner – Center for Literacy. Very simple in concept and execution, this winning video is proof that you do not need elaborate production values to create a video and convey a message effectively. By simply showing what the cause as a whole is through an animated building and then bringing it to life once looking inside the building they didn’t need more than six-seconds to tell their story. Very descriptive tagline: “A School for Adults Who Want to Improve Their Lives” (***½ /5) Click to view the Center for Literacy video
Runner-Up – SPCA Monterey County. As an animal lover myself I found the video very relatable and cute. Mixing in cartoon bubbles/balloons added a fun dimension to the video. The “Everyone deserves a best friend” message flashed a little too quickly for me and caught it on the second or third loop. None the less, the six-second video conveyed the right emotion and delivered the message effectively. (****/5) Click to view SPCA Monterey County video
Honorable Mention – United Network for Organ Sharing. Despite the simplicity of this video it was very impactful by showing a man breathing with a printed sheet of paper that had the organization’s slogan, logo and website information resting on his chest while it was rising and falling with each breath he took. This told the viewer everything one needed to know although it would have been great to confirm if the star of the video was an organ recipient himself in the video description. (****/5) Click to view United Network for Organ Sharing video
Honorable Mention – The Rape Foundation. The use of children certainly puts a face to the issue and ultimately the organization’s cause. As one of two videos amongst the top entries with audio it relays the right message while integrating technology by showing the construction of housing for child victims on a tablet which is what the organization is fundraising for. The only downside to the video was some camera shakiness towards the end and the lack of website information right on the video. (***½ /5) Click to view The Rape Foundation video
Honorable Mention – Testicular Cancer Society. The second video amongst the top entries with audio, it was also the only one that explicitly demonstrated how a donor’s support can help the cause directly. They aptly used imagery in their video to represent the cause effectively however where the video falls short in not having the website information on the actual video or the description of the video. Otherwise it’s a strong video with built-in appeal that a viewer can clearly understand. (***½/5) Click to view Testicular Cancer Society video
This contest certainly highlighted the many ways in which nonprofits can produce short professional quality videos that are effective and engaging. What in the past used to be considered a challenge, today has been made easy with apps, platforms and programs that can create original content that will appeal to supporters. The new challenge? Keeping it under six seconds!