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    5 Basics to Maximize Social Media for Nonprofit Fundraising & Supporter Engagement
    Social media continues to grow and has become a fundamental nonprofit fundraising and supporter engagement strategy for many causes. I have often written about different platforms and tips on how they can best be used to build on your donor base and increase brand exposure. The latest Blackbaud Index released in April reflected overall online fundraising revenue results...
    by at May 17th, 2012 at 12:05 am
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    5 Factors for Nonprofits to Consider when Planning a Cause Marketing Partnership
    Last week I wrote about findings from a Cause Marketing report which outlined how it can be effective for the company’s brand image and the nonprofit fundraising efforts of the cause. There are many other benefits associated with the collaboration of for-profit brand and nonprofit cause including higher visibility, increased reach, heightened awareness and added resources....
    by at May 15th, 2012 at 12:05 am
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    Nonprofit Fundraising Results Slow Down According to the Blackbaud Index
    I generally keep an eye on and write about the Blackbaud Index monthly update on the state of nonprofit fundraising. In my most recent review, results were very encouraging and it looked like 2012 was shaping up to be the strongest since pre-recession days. The latest results cover the reporting period ending March 2012 and is the first report to cover a complete 2012...
    by at May 10th, 2012 at 12:05 am
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    Cause Marketing Report Points Toward Effectiveness of Brand & Nonprofit Fundraising
    Nonprofit fundraising has evolved significantly over the past two decades. With the many choices and opportunities to engage donors and supporters, it has become a juggling act for charities to put together and manage a cohesive and effective marketing plan. Nonprofits have to find the perfect balance of the traditional like DM mail pieces and telephone fundraising or...
    by at May 8th, 2012 at 12:05 am
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    4 Digital Marketing Tips for Nonprofit Fundraising Learned from Benchmark Study Part 2
    I began this post with Part 1 on Tuesday and I am continuing with more nonprofit fundraising Digital Marketing tips from the  2012 eNonprofit Benchmarks Study. The report, composed by M+R Strategic Services and Nonprofit Technology Network (NTEN) takes a look at the initiatives and results of 44 nonprofit organizations, including: Save Our Environment; American Rights...
    by at May 3rd, 2012 at 12:05 am
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