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    Study Gives “Calls to Action” to Strengthen Nonprofit Fundraising
    Organizations continue to face many challenges in their nonprofit fundraising efforts. Donors are now more discerning about the causes they financially support and the explosion of social media has leveled the playing field leading to more competition for donor dollars adding another layer to already complex strategies. My recent coverage of Underdeveloped: A National...
    by at May 21st, 2013 at 12:05 am
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    3 Facebook Algorithms for Stronger Nonprofit Supporter Engagement
    As part of our Social Media series, I have written extensively on how organizations can optimize nonprofit fundraising and engagement opportunities through Facebook via set-up tips, considerations for Facebook fundraising and outreach, utilizing Facebook’s changes and understanding its analytics. As the platform has evolved several changes on how the content shared...
    by at May 16th, 2013 at 12:05 am
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    3 Highlights from Study on Challenges Facing Nonprofit Fundraising
    I regularly write about the many nonprofit fundraising reports based on the latest industry results, trends and projections. Examples of reports I have featured include Blackbaud’s Charitable Giving Report, the 2013 eNonprofit Benchmarks Study and the 2013 Nonprofit Communications Trends Report. I also review the monthly Blackbaud Index and while the latest Index revealed...
    by at May 14th, 2013 at 12:05 am
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    3 Key Twitter Metrics to Understand for Stronger Nonprofit Fundraising and Engagement
    An integral component of a nonprofit’s social media plan requires reviewing metrics and understanding analytics thereby facilitating modification to content that will better engage an organization’s community. As part of our Social Media series for nonprofit fundraising, I recently wrote about Understanding Facebook Analytics for Stronger Nonprofit Fundraising...
    by at May 9th, 2013 at 12:05 am
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    Blackbaud Index Shows Slight Decline in Nonprofit Fundraising
    Many recent nonprofit fundraising related reports and research help the industry decision-makers to better understand the evolving nature of our work. Examples of these reports include the 2013 eNonprofit Benchmarks Study, Digital Persuasion, How Social Media Motivates Action and Drives Support for Causes, the Nonprofit Fundraising Study and the latest monthly Blackbaud...
    by at May 7th, 2013 at 12:05 am
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