Archive for the ‘Fundraising’

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    Cause Marketing Report Points Toward Effectiveness of Brand & Nonprofit Fundraising
    Nonprofit fundraising has evolved significantly over the past two decades. With the many choices and opportunities to engage donors and supporters, it has become a juggling act for charities to put together and manage a cohesive and effective marketing plan. Nonprofits have to find the perfect balance of the traditional like DM mail pieces and telephone fundraising or...
    by at May 8th, 2012 at 12:05 am
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    4 Digital Marketing Tips for Nonprofit Fundraising Learned from Benchmark Study Part 2
    I began this post with Part 1 on Tuesday and I am continuing with more nonprofit fundraising Digital Marketing tips from the  2012 eNonprofit Benchmarks Study. The report, composed by M+R Strategic Services and Nonprofit Technology Network (NTEN) takes a look at the initiatives and results of 44 nonprofit organizations, including: Save Our Environment; American Rights...
    by at May 3rd, 2012 at 12:05 am
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    4 Email Marketing Tips for Nonprofit Fundraising Learned from Digital Benchmark Study Part 1
    I regularly write about the many nonprofit fundraising research, reports and studies which provide insightful information about various aspects of fundraising, engagement and industry developments/trends. As digital marketing is growing at rapid speeds, it’s important for nonprofits to keep abreast of these various findings and results so they can best prepare future...
    by at May 1st, 2012 at 12:05 am
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    Nonprofit Fundraising Optimism Continues for 2012 According to Latest Blackbaud Index
    I regularly write about the Blackbaud Index results as it gives an excellent overview of online and overall nonprofit fundraising activities. The most recent Index results were covered in the following posts: Blackbaud’s Nonprofit Fundraising Industry Survey Anticipates 2012, 2 Key Nonprofit Fundraising Findings of Blackbaud Index that Point to Promising 2012, Overall...
    by at April 24th, 2012 at 12:04 am
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    Habitat for Humanity Canada to Collect 690 Million Pennies to Build 69 New Homes
    Recently, the Canadian government announced that the penny would be discontinued and encouraged citizens to donate their leftover pennies to the cause of their choice. In response to this recent development, Habitat for Humanity Canada has launched a new nonprofit fundraising initiative that targets those stray pennies. Habitat affiliates across Canada will be collecting...
    by at April 18th, 2012 at 12:04 am
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