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As Facebook accelerates ‘pay to be seen’ advertising, here’s why nonprofits don’t need to play that game

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As Facebook accelerates ‘pay to be seen’ advertising, here’s why nonprofits don’t need to play that game

Chances are that your nonprofit organization is using Facebook on a regular basis to help inform, inspire and connect with your donor audience or simply help to extend the overall awareness of your nonprofit fundraising efforts. According to a recent article in the New York Times it seems that competition for being seen in news […]

5 Tips to help your nonprofit build local media coverage for fundraising events

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5 Tips to help your nonprofit build local media coverage for fundraising events

Every year across North America literally tens of thousands of charities are aided in spreading awareness about special nonprofit fundraising events by the thousands of media outlets across the United States and Canada. The local news and other community focused broadcasting and publications can make a huge difference in letting the general public know more […]

Giving Tuesday was a rousing success for nonprofits once again

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Giving Tuesday was a rousing success for nonprofits once again

#GivingTuesday has quickly become one of the more remarkable nonprofit fundraising days on the calendar even though last month’s event marked just the third anniversary of the occasion. Giving Tuesday was launched and I believe originally conceived back in 2012 as an organized philanthropic alternative/response to Black Friday and Cyber Monday and falls on the […]

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